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Joe Thurs with pet french bulldog, Henry, inside Joe Thurs Automotive building in front of register

Living Beyond The Standard

Residing in Schuylkill County for 49 years, Joe Thurs developed a profound affinity for vehicle maintenance from an early age, frequently assisting his father with car repairs. As he honed his skills, a dream took root—to establish his own automotive shop, defined by unwavering commitment, quality service, and a pursuit of excellence. With over two decades of experience as an ASE Certified Master Technician and the distinguished title of a GM World Class Technician,numbering only 1,241 nationally, Joe's aspirations outgrew the confines of a local dealership. It was the realization that his 27 years of expertise could be channeled into something more. When he crossed paths with Cyndi, his now-wife, who shared his drive and passion, the decision was clear. Together, they forged a family united by a dedication to success in every facet of life. This dream materialized into reality in July 2020 with the establishment of Joe Thurs Automotive—an embodiment of their shared commitment to quality and service excellence.

 

Cyndi has been an instrumental force in steadfastly backing Joe through every phase of their journey. While the path hasn't always been smooth, they have remained unwavering in their fundamental principle: "We don’t focus on the competition; we focus on the customer." Their commitment revolves around doing what is right and ensuring safety for every customer, every time. Going beyond the conventional norms, they deliver services that transcend the standards set by larger establishments. At Joe Thurs Automotive, you're not just a client; you're family, and rest assured, you will be treated as such.

Joe and Cyndi Thurs together within a restaurant smiling

Our Team

At Joe Thurs Automotive, where our team is not just a group of professionals, but a closely-knit family bound by a shared passion for automotive excellence. At the heart of our dynamic team is a special father and son relationship, embodying the values of trust, collaboration, and a commitment to delivering exceptional service. What sets us apart is our educational diversity, bringing together individuals with varied backgrounds and automotive expertise, creating a rich tapestry of knowledge that fuels our collective success. From seasoned veterans to fresh minds eager to rev up their careers, we believe in harnessing the power of diverse perspectives to drive innovation and ensure the utmost satisfaction for our valued customers. A journey where expertise meets familial warmth, and every member plays a vital role in the seamless operation of Joe Thurs Automotive.

Joe Thurs
Owner & Operator

Education:

  • Thaddeus Stevens College Graduate, 1994

  • Cardinal Brennan High School Diploma, 1992

Accomplishments:

  • GM World Class Technician Since 2005

    (One of 1,241 in the Nation)

  • ASE Certified Master Technician - 20 years

  • Chrysler Master Technician since 2017

Steve Houtz
Lead Technician

Education:

  • Graduated from Universal Technical Institute. 2014 - GPA 4.0. 

Accomplishments:

  • ASE Master Technician with 9 ASE certifications, pa state safety and emission inspection licenses. 

  • Dealer specific training — GM, Chrysler and Toyota. 

Ryan Thurs
Co-Owner & General Manager

Education:

  • Graduated from North Schuykill High School

  • Schuykill Technology Center

Accomplishments:

  • 9 Years experience in aftermarket & original equipment repair

  • Air Conditioning Certification

  • Former General Service Tech

  • Former Service Advisor

  • Former Parts Pro

Steve Tyson
Sales & Marketing Manager

Education:

  • Bloomsburg Christian School 2004

  • MMRM Automotive Operations 2006

Accomplishments:

  • 2 Years of Automotive Apprenticeship

  • 8 Years of Automotive Management

  • 2 Years of Tire Distribution Management

  • 5 Years of Website & Social Media Marketing

Image by Serge Kutuzov
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